Burger King modifies ad after postal service complaint
Monday, 23 May 2011
According to a Postal Service statement, the agency asked the fast food giant to stop airing the ad, arguing that Burger King used its logo and uniform without permission while portraying a letter carrier in a "less than favorable light."
Apparently, the Postal Service did not appreciate the Burger King ad. In the ad, a letter carrier in a uniform resembling that of a Postal Service employee sang about the joys of Burger King's new breakfast menu.
Though Burger King denied wrongdoing, they reached a settlement allowing the company to use a uniform similar to the official Postal Service garb, minus the logo.
Burger King wants the viewers to see a more positive commercial that will help people feel better about the work ethics of a letter carrier and Burger King has reported that it will soon air a more positive commercial .